Ketul Patel is a seasoned financial strategist and visionary entrepreneur with over two decades of expertise in the lending and financial services industry. In 2003, he founded Fenil Financial with a mission to deliver transparent, research-driven and client-centric financial solutions tailored to the unique needs of individuals and businesses.
What began as a small initiative has evolved, under his leadership into LOANDASH—a trusted name in the financial sector, known for its innovation, reliability and unbiased advisory. Ketul has successfully guided over 6,000 clients across diverse financial backgrounds, helping them achieve their goals with confidence.
His unwavering commitment to Trust, Transparency and Independence has been the cornerstone of LOANDASH’s growth. By forging strong Banking partnerships while remaining independent of any single institution, Ketul ensures that every solution offered is tailored, honest and in the client’s best interest.
As the driving force behind LOANDASH, Ketul continues to champion smarter, future-ready financial planning, transforming complex loan processes into seamless experiences and empowering individuals and businesses to build sustainable wealth.
A qualified Chartered Accountant, Jay Ruparel brings over 15 years of experience in the Banking and Finance sector, with deep expertise in Client Relationship Management, Financial Products, Structured Financing, Real Estate Finance and laws such as IBC & DRT.
Throughout his career, Jay Ruparel has worked closely with leading Banks, NBFC and Corporate clients, gaining in depth understanding of Banking Operations, Risk Assessment and Financial Structuring. His strong command over Regulatory Frameworks and Lending practices ensures that our operations align with Industry Standards, Delivering Smart and Compliant solutions for our clients.
At LOANDASH, Jay plays a key advisory role—shaping strategic direction, optimizing deal structures and guiding the team through complex loan scenarios. His experience strengthens our partnerships with Financial Institutions and supports our mission of providing Reliable, Tailored and Transparent Financial Solutions to every client.
With over a decade of experience in purpose-driven leadership, Rohini Chandra brings a unique blend of strategic foresight and deep empathy to her role. She began her journey in the social impact sector, leading transformative initiatives that established rural schools, advocated for women’s safety and expanded access to education, healthcare and human rights.
Now at LOANDASH, Rohini leads HR, Administration and Finances, known for building high-trust teams, streamlining operations and fostering Inclusive, Accountable and People-first work cultures. Her leadership style strikes a balance between operational excellence and empathy, making her a cornerstone of the organization.
From grassroots communities to corporate boardrooms, Rohini remains driven by one guiding principle: everyone deserves the opportunity to thrive.
Working with LOANDASH since 2021, Priyank Patel plays a pivotal role in driving growth and strengthening relationships within the Real Estate and Financial Ecosystem. As Senior Manager, he oversees Builder Networking, Channel Partner meet-ups and end-to-end Loan services—from Application to Disbursement and Post Disbursement support.
Priyank’s proactive approach and strong field presence ensure smooth coordination between clients, partners and banks. His dedication to relationship-building and service excellence makes him a valuable asset in delivering a Seamless, Customer-centric Loan Experience.
With LOANDASH since 2016, Ankur plays a pivotal role in Loan sourcing, Sales and end-to-end coordination with Banks and NBFCs. He brings extensive expertise across all stages of the Lending process ensuring that every Loan application is handled efficiently, compliantly and with a focus on client success.
Ankur’s deep understanding of banking operations, financial products and regulatory frameworks allows him to streamline the Loan journey from initial inquiry to Disbursement and Post Disbursement support. His responsibilities include assessing client needs, structuring loan proposals, coordinating with financial institutions, managing documentation and ensuring timely approvals.
Known for his meticulous attention to detail and commitment to service excellence, Ankur builds strong, lasting relationships with lenders and clients, ensuring smooth processes and high client satisfaction. His expertise ensures that every loan handled by LOANDASH meets industry standards while delivering a seamless and transparent experience.
Since 2017, Akshar Prajapati has been a cornerstone of LOANDASH (formerly Fenil Financial), demonstrating unwavering Loyalty and Commitment to the company’s mission and clients. He leads Loan sourcing, sales and end-to-end Loan operations, ensuring that every case is managed efficiently and aligned with industry standards.
Akshar’s extensive network and strong relationships across banks and NBFCs allow him to coordinate seamlessly, ensuring timely approvals and smooth disbursement. His deep knowledge of Financial products, Banking processes enables him to handle complex loan structures while maintaining compliance at every step.
Beyond lending, Akshar oversees Insurance Policy offerings, providing clients with complete, integrated financial solutions. Known for his meticulous attention to detail, operational efficiency and proactive approach, he ensures that clients receive a Seamless and Transparent experience from initial inquiry to post-loan support.
Akshar’s Dedication, Loyalty and Commitment to LOANDASH have made him an invaluable asset—strengthening relationships with clients, partners and Financial Institutions and driving the Company’s continued growth and reputation for excellence in financial services.
With LOANDASH for the past three years, Kinjal Rathod plays a key role in managing Backend Operations, ensuring that every loan process runs smoothly and efficiently. Her responsibilities include Loan application log-in process, File Preparation, Agreement Documentation and MIS reporting keeping operations organized and compliant.
Kinjal also works closely with Customers and Banks, facilitating clear communication and timely processing throughout the loan journey. Known for her meticulous attention to detail and proactive approach, she ensures a Seamless and Hassle-free Experience for both clients and internal teams.
Neel Patel oversees the Entire Loan process at LOANDASH—from sourcing to disbursement—for products including Home Loans, Loans Against Property and Mortgage Loans. With strong expertise in Financial analysis, Documentation and multi-bank coordination, he ensures that each client receives Tailored, Compliant and Timely solutions.
Beyond Loan operations, Neel contributes to CRM management, MIS reporting and Digital Marketing Initiatives, enhancing client experience and supporting business growth. Known for his attention to detail and proactive approach, Neel plays a pivotal role in delivering seamless, customer-centric financial solutions.
At LOANDASH, Tej Patel oversees the complete loan lifecycle—from initial sourcing to final disbursement—spanning products like Home Loans, Loans Against Property, and Mortgage Loans. His strong proficiency in financial analysis, documentation, and inter-bank coordination enables him to deliver reliable and well-structured solutions tailored to client needs.
With over a decade of experience in purpose-driven leadership, Rohini Chandra brings a unique blend of strategic foresight and deep empathy to her role. She began her journey in the social impact sector, leading transformative initiatives that established rural schools, advocated for women’s safety and expanded access to education, healthcare and human rights.
Now at LOANDASH, Rohini leads HR, Administration and Finances, known for building high-trust teams, streamlining operations and fostering Inclusive, Accountable and People-first work cultures. Her leadership style strikes a balance between operational excellence and empathy, making her a cornerstone of the organization.
From grassroots communities to corporate boardrooms, Rohini remains driven by one guiding principle: everyone deserves the opportunity to thrive.
©2025 Lotus Finserv LLP, Powered by Fenil Financial, All rights reserved. | Designed & Developed by Scratch